Neuromarketing
What are your clients not saying?
86% of consumers are willing to pay more in exchange for better shopping experiences.
This is a fast-growing trend that is redefining the dynamics of modern shopping. Customers are no longer satisfied with simply buying a product, but are seeking an engaging, memorable and satisfying experience.Â
Source: A guide to retail customer experience trends in 2023 – https://business.adobe.com/blog/the-latest/retail-customer-experience-trends-2023
How to better understand customers?
What cannot be measured, cannot be improved.
Optimising and personalising the customer experience requires objective and measurable data.
Through remote eye tracking and to emotional analysis, BIOMEYE provides unique insights in real time and in a non-invasive way, revealing how customers respond to certain external stimuli during the experience, monitoring what grabs their attention and what engages them most.Â
In this way, you will get a more detailed picture of your customers’ behavior and emotions and be able to:Â Â Â
Increase loyalty
Optimize marketing strategies
Personalize experiences
Optimize marketing strategies
Increase loyalty
Personalize experiences
Advantages
Data-driven Marketing
Predictive Analytics
Better Quality of Services
Data-driven Marketing
Better Quality of Services
Predictive Analytics
Data security is a necessity. Â
For this reason, we integrate advanced encryption systems and robust security protocols into our technology that strengthen your business against potential data breaches.  Â
In addition, data collected by our technologies are stored within our cloud platform and processed in full compliance with the General Data Protection Regulation (GDPR).Â
Other solutions for your Business:
Frequently Asked Questions
What is biometrics?
Biometrics is the measurement of biological characteristics commonly used to identify individuals. In the specific case of BIOMEYE, we focus on contactless biometrics based on remote eye recognition. This means that in the process of identifying individuals, we analyze the biometric data in our eyes, ensuring a secure and reliable method for identifying and recognizing people.
How does biometric recognition work?
BIOMEYE’s biometric recognition enables the identification of individuals quickly and accurately from distance. It is based on the analysis of the unique and intransferable characteristics of the human eye, providing increased security against possible violations of individual identity.
How is users' data processed?Â
We ensure ethical, transparent and responsible use of user data. We respect the rights and preferences of our customers and consumers in their management. BIOMEYE adopts strict policies and procedures to ensure compliance with data protection regulations, including the GDPR, and to ensure the security and integrity of collected data.
Is BIOMEYE secure against data breaches?
Yes, BIOMEYE is secure against fraud, identity theft and cyber breaches. Our solution guarantees recognition by the human eye only. Impossible to identify an individual with photos, videos or similar. In addition, human eye characteristics are unique per individual, even among twins.Â
If you are looking for solutions to improve your customers' experience,
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BIOMEYE develops contactless biometric solutions to innovate the user experience.
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WHERE WE ARE
- Ripa di Porta Ticinese, 39, 20143, Milano MI
- Via della Ferriera, 4, 40133 Bologna BO
- Via del Mercato Vecchio 9/11, 09124 Cagliari CA
Need help? Contact us
Need help? Contact us
Quick Link
P.IVA 04618220166
LET'S KEEP IN TOUCH
Receive communications on our latest updates.
By providing this information, the user agrees to our privacy policy.
P.IVA 04618220166
BIOMEYE develops contactless biometric solutions to innovate the user experience.
Follow us on LinkedIn
WHERE WE ARE
- Ripa di Porta Ticinese, 39, 20143, Milano MI
- Via della Ferriera, 4, 40133 Bologna BO
- Via del Mercato Vecchio 9/11, 09124 Cagliari CA
Need help? Contact us
Hai bisogno di aiuto? Contattaci
Quick Link
LET'S KEEP IN TOUCH
Receive communications on our latest updates.
By providing this information, the user agrees to our privacy policy.
P.IVA 04618220166