BIOMEYE

Neuromarketing

What are your clients not saying?

86% of consumers are willing to pay more in exchange for better shopping experiences.

This is a fast-growing trend that is redefining the dynamics of modern shopping. Customers are no longer satisfied with simply buying a product, but are seeking an engaging, memorable and satisfying experience. 

Source: A guide to retail customer experience trends in 2023 – https://business.adobe.com/blog/the-latest/retail-customer-experience-trends-2023

How to better understand customers?

What cannot be measured, cannot be improved.

Optimising and personalising the customer experience requires objective and measurable data.

Through remote eye tracking and to emotional analysis, BIOMEYE provides unique insights in real time and in a non-invasive way, revealing how customers respond to certain external stimuli during the experience, monitoring what grabs their attention and what engages them most. 

In this way, you will get a more detailed picture of your customers’ behavior and emotions and be able to:   

Advantages

Data security is a necessity 

For this reason, we integrate advanced encryption systems and robust security protocols into our technology that strengthen your business against potential data breaches.   

In addition, data collected by our technologies are stored within our cloud platform and processed in full compliance with the General Data Protection Regulation (GDPR). 

Frequently Asked Questions

YOU ASK. WE ANSWER.
What is biometrics?

Biometrics is the measurement of biological characteristics commonly used to identify individuals. In the specific case of BIOMEYE, we focus on contactless biometrics based on remote eye recognition. This means that in the process of identifying individuals, we analyze the biometric data in our eyes, ensuring a secure and reliable method for identifying and recognizing people.

BIOMEYE’s biometric recognition enables the identification of individuals quickly and accurately from distance. It is based on the analysis of the unique and intransferable characteristics of the human eye, providing increased security against possible violations of individual identity.

We ensure ethical, transparent and responsible use of user data. We respect the rights and preferences of our customers and consumers in their management. BIOMEYE adopts strict policies and procedures to ensure compliance with data protection regulations, including the GDPR, and to ensure the security and integrity of collected data.

Yes, BIOMEYE is secure against fraud, identity theft and cyber breaches. Our solution guarantees recognition by the human eye only. Impossible to identify an individual with photos, videos or similar. In addition, human eye characteristics are unique per individual, even among twins. 

Frequently-asked-questions

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    BIOMEYE develops contactless biometric solutions to innovate the user experience.

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    WHERE WE ARE

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    P.IVA 04618220166

    LET'S KEEP IN TOUCH

    Receive communications on our latest updates.

    By providing this information, the user agrees to our privacy policy.

    P.IVA 04618220166

    BIOMEYE develops contactless biometric solutions to innovate the user experience.

    Follow us on LinkedIn

    WHERE WE ARE

    Need help? Contact us

    LET'S KEEP IN TOUCH

    Receive communications on our latest updates.

    By providing this information, the user agrees to our privacy policy.

    P.IVA 04618220166